People are wanting to disconnect from online due to marketers constantly taking advantage of peoples data. A new concept of 'the stealth pocket' has appeared which is a pocket where you place your phone into and you become invisible. People cannot message, talk or contact you any way. This is a threat towards promoters as obviously this is vital way of getting through to consumers.
However, a new app which has caught on well is 'Hijack' by meat pack. Its an app that is available on your phone, and uses GPS, so that when your in the shopping centre you receive a message about the discounts available in the store at meat pack. The percentage of the discount goes down each second from 99% and so people run as fast as they can to the store to get to most out of the discount. The concept works very well and it went viral as it is an innovative, fun and exciting way to shop.
This kind of discount scheme is becoming more and more common now with customer loyalty cards, such as nectar points and Tesco cards etc.
Going Native
-Where is it made? What is it's story? Is it local?
These are some of the questions which consumers now want to know about the products they buy.
e.g looking for a label which says made in Britain.
Although a garment may say made in Britain, it doesn't necessarily mean that it is. It can be classed as this if it 'finished' in Britain, for example the sewing of a button or label.
-people are avoiding the the mega systems who are guilty of not paying taxes or lower taxes than everyone else. Consumers ar beginning to shop more in independent stores. Companies guilty of taxes are amazon, starbucks, apple, google and Facebook.
Age of we
- Brands are realising there is a strength in collaborations and so more and more are happening. There are even some brands collaborating which you would expect to put together for example Burberry and Apple.
More examples of collaborations...
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