Friends of the earth have put together a useful guide and template to writing a press release.
PRESS RELEASE Logo
For immediate release (date)
If you want the media to use the story as soon as they receive it
or
Embargoed for: (time/date)
This is a good way of giving journalist time to prepare and ensure they don't use it until a specific time
Headline
Start with a snappy headline, but not too clever
Photo opportunity
What is it, where is it, when is it and contact details
Paragraph 1: Summarise the story- who, what, where, when and why. All key information needs to be in this paragraph
Paragraph 2: Put in more details to flesh out the story you have outlined in the first paragraph
Paragraph 3: "Quotes from you or someone relevant to your story." Don't try to cram too many points into one quote- each point should make one point
Paragraph 4: Extra relevant information
END
Notes for editors;
- Provide extra information in case they run a longer story
- Outline what you have to offer: pictures, interviewees
- Outline any additional information or facts and figures, but keep it short.
Contact, make sure you supply numbers where you can be reached day or night. This can make the difference between your story being covered or not.
Name: Telephone: Name: Telephone 2 :
Type your group name here, local group
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