-Big fashion houses often use fur, particularly Prada this year with their dyed fox fur coats.
-Big departments stores in the past, such as Harvey Nichols, have had many protests outside, urging people not to shop there.
-In the 80s people would spray fur items with paints.
-It is seen as very European
-There are no more fur farms in the UK
Men in fashion
-Men do not follow catwalks/fashion weeks. Many brands do not feel that they gain anything out of the mens catwalk shows which is resulting to many no longer showing e.g Tommy Hilfiger
-Unlike women men generally do not follow the latest male models, this is why many celebrities are used instead. e.g David Beckham for H&M and also Belstaff. Beckham is a very hetrosexual figure- played football, wife, kids etc.
-In 18th century Italy a man of high fashion who pays too much attention to his appearance was called a Macaroni and considered a fool.
Social conditioning
-certain subcultures would wear a piece of clothing or hairstyle to create a meaning or sign (semiotics)
-e.g Vivienne Westwood and Punk
-wearing offensive clothes
-It is not seen very much nowadays. There is more focus on what is presentable and the practicality. Many people do not have disposable incomes to buy outrageous fashion item, especially from the recession.
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